Certificate in Advertising
Academy of Art University
Informazione chiave
Posizione del campus
San Francisco, Stati Uniti d'America
Le lingue
Inglese
Formato di studio
Insegnamento a distanza, Nel campus
Durata
8 semestri
Ritmo
Tempo pieno
Tasse universitarie
USD 1.156 *
Scadenza della domanda
Richiedi informazioni
La prima data di inizio
Jun 2024
* per unit for international students | $1,072 per unit for domestic students. Additional fees apply
introduzione
Il programma di certificazione quadriennale fornisce agli studenti un approccio disciplinato allo studio della pubblicità. I portafogli degli studenti dimostreranno la varietà di abilità e creatività sviluppate. I laureati entrano nel campo preparati per opportunità professionali in Pubblicità. Gli studenti seguono corsi opzionali e di storia dell'arte per completare la loro esperienza. A differenza del programma BFA, gli studenti che perseguono il programma Certificate non seguono corsi di arti liberali.
Esito del programma
Undergraduate students will meet the following student performance criteria:
Design Skills
- Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process.
- Apply basic design principles to creative work.
Communication Skills
- Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery.
- Clearly and confidently present ideas in both formal and informal group settings.
- Coherently explain complex ideas in short-form, simplified writing.
Problem Solving
- Apply strategic elements focused on the target customer, the product/ service, and the market.
- Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process.
Conceptual Thinking
- Communicate relevant objectives through the use of appropriate aesthetic choices.
- Think conceptually and execute projects beyond traditional advertising media.
- Generate original ideas.
- Develop ideas that can be articulated within project parameters.
Professional Readiness
- Present an original portfolio to acquire a job within the industry.
- Articulate career goals and plan to achieve them.
- Submit work according to professional presentation standards.
- Collaborate with other members of a creative team.
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
Opportunità di carriera
Successful advertising careers require problem-solvers, which is why our hands-on degree programs provide aspiring advertising professionals with a comprehensive problem-solving toolbox of marketable skills and training.
You’ll find our graduates enjoying roles as art directors, copywriters, creative strategists, content creators, and others at leading companies. Who’s hiring our alumni? Companies like razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B, and more.
Art Director
Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. Copywriters drive the advertising industry.
Content Creator
Create, edit, and curate compelling work to supplement ads. You'll work with blogs, streaming videos, magazine articles, books, songs, and movies.
Copywriter
Copywriters craft messages and develop stories for all media so a product or brand can have an intriguing voice. Together with art directors, they form the creative teams that drive the advertising industry.
Creative Strategist
You'll manage information flow, conduct research, and inform and inspire the creative teams. You'll also help devise business strategies and guide clients to success.
Galleria
Curriculum
Unit Requirements
Storia dell'arte | 6 |
Maggiore | 39 |
Arte tramite pubblicità | 24 |
Elettivo | 12 |
Nucleo | 39 |
Totale | 120 |
Degree Requirements
- Minimum 2.0 GPA
- Un voto minimo di C- in tutti i corsi principali e principali e il seguente requisito:
- 2 Consapevolezza storico-artistica
Curriculum
Semester 1
- ADV 109: Advertising Methods & Trends (Core)
- ADV 236: Fotografia digitale (Maggiore)
- GR 102: Design Technology: Digital Publishing Tools (Core)
- GR 150: Visual Communication A (Core)
Semester 2
- ADV 112: Strategie di marketing e pubblicità (principale)
Consigliato per l'estate - ADV 230: Disegno per la Pubblicità 1 (Core)
- ADV 241: Ideation Techniques (Core)
- IXD 105: Design Technology: Visual Design Tools (Core)
- IXD 210: Visual Design 1 (Core)
- LA 242: Storia della grafica (Storia dell'arte)
Consigliato per l'estate
Semester 3
- ADV 207: Creative Strategy (Core)
- ADV 215: Short Copy for Campaigns (Major)
- ADV 244: Art Direction for Advertising (Core)
- ADV 258: Video digitale 1 (precedentemente WNM 358 Video digitale 1) (Core)
Semester 4
- ADV 341: Portafoglio di punto medio (core)
- GR 122: Tipografia 1: Gerarchia e forma (Arte mediante consiglio)
Consigliato per l'estate - IXD 205: Grafica animata 1 (Arte tramite consulenza)
Consigliato per l'estate - IXD 249: Web Design 1 (Major)
- LA 147: Storia della fotografia (Storia dell'arte)
- PRO 314: Sviluppo di contenuti per social media (Art by Advisement)
Consigliato per l'estate
Semester 5
- ADV 226: Metodi di ricerca per strateghi creativi (maggiore)
- ADV 367: Arte della presentazione (Maggiore)
- ADV 370: Brand and Branding (Major)
- PRO 315: Strategie sui social media (Arte tramite consulenza)
Semester 6
- ADV 226: Metodi di ricerca per strateghi creativi (maggiore)
- ADV 343: Campagna (Maggiore)
- IXD 120: Esperienza utente 1 (facoltativo)
Consigliato per l'estate - IXD 250: Web Design 2 (Arte tramite consulenza)
Consigliato per l'estate - PRO 316: Analisi dei dati sui social media (Art by Advisement)
Semester 7
- ADV 226: Metodi di ricerca per strateghi creativi (maggiore)
- ADV 415: Copia lunga per campagne (maggiore)
- PRO 317: Gestione dei social media (Arte tramite consulenza)
Semester 8
- ADV 226: Metodi di ricerca per strateghi creativi (maggiore)
- ADV 470: Portafoglio Finale (Core)
- COM 208: Immagini aeree dinamiche (facoltativo)
Consigliato per l'estate - GAM 190: UI e UX mobile (facoltativo)
Consigliato per l'estate - IXD 349: Web Design 3 (facoltativo)
- PRO 320: Legge ed etica dei social media (Art by Advisement)
Ammissioni
Strutture
English Language Requirements
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